Freight Quoting Software for Freight Forwarders
Send accurate freight quotes in minutes with automated real time pricing
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Margin protection
Protect margins with cleaner freight quote logic
Fretara operates as a freight quote system that connects rate management with sales execution. It uses validated buy rates to power automated freight quoting so every quote is based on current data, correct rules and transparent cost logic rather than assumptions or outdated Excel files.
By using Fretara you protect your margin on the highly competitive market.
~ 66%
of logistics providers surveyed offer instant ocean quotes.
20% → 65%
forwarders gating pricing tools grew from 2021 to 2024
38%
of forwarder time spent maintaining Excel that could be redirected to better customer work
Designed for
Quoting System Built for Logistics Teams
If freight pricing still relies on rate sheets and manual calculations, Fretara helps your team generate accurate freight quotes in minutes while reducing pricing errors and protecting margins.
Freight forwarders
Freight forwarders quoting ocean, road and multimodal shipments
Pricing & tender teams
3PL pricing and tender teams managing multi carrier rates
Sales teams
Sales teams that need instant freight quotes without pricing risk
Finance teams
Teams replacing spreadsheet based freight pricing workflows
Challenges we solve
Common freight quoting challenges
Freight quoting becomes challenging when teams must manage changing carrier rates, surcharges, and pricing rules across multiple carriers and trade lanes. As quote volumes grow, maintaining pricing accuracy and margin control becomes increasingly difficult with manual workflows.
Outdated carrier rates
Carrier rates, fuel surcharges, and validity periods change frequently. When teams rely on spreadsheets and email attachments, outdated pricing can easily make its way into customer quotes.
Missed surcharges
Fuel levies, terminal handling charges, security fees, remote area charges, and accessorials are often maintained separately from base rates. Missing even one surcharge can significantly impact margins.
Incorrect pricing calculations
Freight pricing varies by mode. Quotes may depend on pallet counts, loading metres (LDM), chargeable weight, dimensional weight, or carrier-specific rules. Manual calculations increase the risk of pricing inconsistencies.
Limited visibility and control
Without a structured pricing workflow, teams may work from different rate versions, apply inconsistent markups, or quote from incomplete carrier data.
The Hidden Cost of Quoting Errors
Small pricing mistakes can lead to margin leakage, customer disputes, and lost opportunities. Freight quoting software helps reduce these risks by applying approved rates, surcharge rules, and pricing logic consistently across every quote.
Quoting accuracy matters
Why freight quoting is more difficult than it appears
Generating a freight quote is rarely as simple as applying a carrier rate sheet.
Pricing teams must account for carrier-specific rules, surcharges, weight calculations, validity periods, and margin requirements across multiple transport modes. As carrier networks and trade lanes grow, maintaining quote accuracy becomes increasingly difficult using spreadsheets and manual workflows.
Road Freight
Road freight pricing often depends on postcode zones, pallet quantities, loading metres (LDM), fuel surcharges, minimum charges, remote area fees, and accessorial services. A single carrier update can affect thousands of lane combinations. Without structured rate management, identifying which rates, zones, or surcharges changed becomes a time-consuming manual task.
Sea Freight
Ocean freight pricing involves far more than a base freight rate. Pricing teams frequently manage BAF (Bunker Adjustment Factor), CAF (Currency Adjustment Factor), terminal handling charges, peak season surcharges, congestion fees, destination charges, and carrier-specific conditions. Many of these charges change independently of the base tariff, making it difficult to maintain accurate pricing across multiple carriers and trade lanes.
Air Freight
Air freight pricing changes rapidly and depends on chargeable weight, volumetric calculations, airline tariffs, security fees, fuel surcharges, airport handling charges, dangerous goods requirements, and destination-specific costs. Rates often vary by origin, destination, service level, and airline capacity, with frequent market fluctuations. Without automated rate management, pricing teams spend significant time checking tariffs, validating surcharges, and comparing carrier options, increasing the risk of quoting outdated prices or reducing margins.
Why Quoting Accuracy Matters
When carrier rates, surcharges, and pricing rules are managed across spreadsheets, emails, and PDFs, teams spend valuable time validating data instead of responding to customers.
Freight quoting software helps apply approved carrier rates, surcharge rules, and margin logic consistently, allowing teams to generate accurate freight quotes faster, improve pricing consistency, and reduce commercial risk.
Solution
Solve freight quoting complexity with Fretara
Fretara helps freight forwarders and 3PLs overcome the challenges of manual freight quoting by applying approved rates, surcharge rules, and pricing logic automatically. Instead of relying on spreadsheets, disconnected carrier data, and manual calculations, teams can generate accurate, consistent quotes while maintaining visibility and margin control at scale.
Consistent AI Pricing
AI-driven logic ensures every quote follows the same pricing rules.
Real-Time Price Visibility
Live freight pricing powered by continuously validated data.
Smart Multi-Carrier Quoting
AI selects the best rates across multiple carriers instantly.
Transparent Cost Breakdown
Clear, structured pricing built from AI-processed buy rates.
Seamless System Integration
Easily connects with TMS, CRM, and ERP platforms.
+45%
Higher Quote Acceptance
Digital freight quoting tools increase acceptance rates across freight forwarders and 3PLs.
Armstrong & Associates — 3PL Technology and Customer Behavior, 2024
Quote accuracy
Freight Quote Precision
Accurate quoting requires consistency across lanes, weight breaks, accessorials and carrier rules.
Fretara calculates the best applicable rate and best margin option automatically ensuring pricing accuracy even in complex scenarios to get the best results
- Consistent pricing logic across all lanes and carriers
- Automatic application of fuel and accessorial surcharges
- No pricing mistakes and fewer downstream disputes
- Clear explainable cost breakdowns for internal teams and customers
Instant Quotes Across Carriers Protected
Create carrier ready quotes instantly and compare lanes surcharges and margins
Fretara delivers instant online freight quotes using structured rate data without forcing customers or teams through manual onboarding or gated pricing workflows.
Book a DemoFeatures
How Fretara Works
Fretara automates freight pricing end to end, from carrier rates to quotes to sales execution, so teams move faster without losing control.
Prioritise quotes with AI insights
Fretara highlights high value opportunities, quotes that need follow up, potential win back deals and opportunities most likely to close. Sales teams know where to focus first, reducing missed follow ups and helping move the right quotes through the pipeline faster.
Use validated buy rates as the pricing foundation
Fretara pulls structured rates from its rate management layer ensuring every quote is based on current approved data.
Quote freight rates automatically
The freight quote tool applies carrier tariffs, weight breaks, volumetric rules, lane logic, routing conditions, fuel and accessorial surcharges automatically. All calculations are applied without manual formulas, slow comparisons or hidden calculation errors.
Compare carriers and control margins
Multi carrier freight quoting allows teams to compare pricing options instantly while applying predefined margin rules.
Generate professional ready to send quotes
Quotes are consistent, transparent and defensible ready for customers tenders or sales follow up.
Implementation Process
Typical implementation
Most teams start with a small set of carrier rates and expand as workflows are validated.
- 01Connect carrier rate sources
- 02Configure pricing and margin rules
- 03Validate quote outputs
- 04Test real quoting scenarios
- 05Go live
Test Instant Freight Quotes Using Your Own Rate Files
Upload real carrier rate files and see how Fretara generates fast accurate online freight quotes using your data not a generic demo.
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