Freight rate management software for freight forwarders
Turn messy carrier rate files into structured, reliable rates - automatically.
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Built for pricing, sales and management teams
Fretara is an AI freight rate management software that converts carrier PDFs, Excel files, and CSV tariffs into a centralized, structured rate database, eliminating manual rate handling and reducing pricing errors.
This enables teams to quote faster, respond to more tenders, improve win rates, and protect margins while continuing to use their existing TMS, ERP, and CRM platforms.
Solution
From Rate Chaos to Pricing Clarity
By automating carrier rate ingestion, normalization, and change detection, Freight-Strong removes manual steps that slow teams down and introduce costly mistakes. Pricing teams spend less time validating data and more time responding quickly with accurate, margin-safe quotes.
Messy carrier PDFs & Excel
Carrier rates come in PDFs, Excel files, CSVs, and emails, each with different formats and structures.
Outdated rate versions
Multiple versions of tariffs circulate internally, often with unclear validity dates or partial updates.
Missing lanes & surcharges
Carrier updates frequently remove lanes, adjust surcharges, or introduce new conditions without clear signals.
Untracked rate volatility
Freight rates shift rapidly, sometimes by double or triple digits within weeks.
No visibility into changes
Even when teams notice an update, it is unclear where the change occurred and how significant it is.
AI rate ingestion & normalization
AI-powered freight rate sheet ingestion converts any file into clean, structured rates automatically.
Version control & validity tracking
Centralized rate management with version control and validity tracking creates a single source of truth.
Automatic change detection
Automatic detection of missing lanes, surcharge changes, and incomplete rate updates.
Rate movement alerts
Real-time visibility into rate increases, decreases, and cost-shift alerts across carriers and lanes.
Side-by-side rate diffs
Clear comparison between old and new rates, showing exactly what changed and where.
Designed for
Who should consider Fretara
Our rate management system is ideal for managing complex carrier pricing across road and sea freight.
Freight Forwarders Pricing Teams
Managing day-to-day freight pricing operations.
3PLs Managing Multi-Carrier Buy Rates
Handling rates across multiple carriers.
Tender & RFQ teams
Buried in spreadsheets, dealing with complex, manual pricing workflows.
Pricing instability
Volatility Snapshot
Freight rates are no longer stable or predictable. Across major trade lanes and global indices, rate changes now occur faster and with greater magnitude than manual systems can track.
In this environment, static rate sheets and spreadsheet-based workflows quickly become outdated. Freight rate management now requires continuous monitoring, structured data, and automated change detection to keep pricing accurate and margins protected.
Ocean Rate Surges
Short-term ocean rates more than tripled across key Far East export routes.
Monthly Rate Jump
Global container rates rose 30% within a single month.
Lane Increase
Some routes, like Asia-US West Coast, increased by up to 74%.
Risks
What happens when a carrier rate changes
This controlled workflow helps reduce commercial risk while maintaining a clear audit trail from carrier source file to final customer quote.
A carrier sends a new tariff, PDF, Excel file, or CSV update
Fretara identifies new, modified, and removed rates
Validity periods and surcharge changes are detected
Exceptions and anomalies are highlighted for review
Pricing teams validate changes before activation
Approved rates become available for quoting and tender workflows
Pricing challenges
Freight pricing is more complex than it appears
Freight pricing is rarely as simple as applying a carrier rate sheet.
Pricing teams must manage changing tariffs, surcharges, validity periods, lane restrictions, weight calculations, and carrier-specific pricing rules across multiple transport modes. As the number of carriers, customers, and trade lanes grows, maintaining pricing accuracy becomes increasingly difficult using spreadsheets alone.
Road Freight
Road freight pricing often depends on postcode zones, pallet quantities, loading metres (LDM), fuel surcharges, minimum charges, remote area fees, and accessorial services. A single carrier update can affect thousands of lane combinations. Without structured rate management, identifying which rates, zones, or surcharges changed becomes a time-consuming manual task.
Sea Freight
Ocean freight pricing involves far more than a base freight rate. Pricing teams frequently manage BAF (Bunker Adjustment Factor), CAF (Currency Adjustment Factor), terminal handling charges, peak season surcharges, congestion fees, destination charges, and carrier-specific conditions. Many of these charges change independently of the base tariff, making it difficult to maintain accurate pricing across multiple carriers and trade lanes.
Air freight
Air freight pricing changes rapidly and depends on chargeable weight, volumetric calculations, airline tariffs, security fees, fuel surcharges, airport handling charges, dangerous goods requirements, and destination-specific costs. Rates often vary by origin, destination, service level, and airline capacity, with frequent market fluctuations. Without automated rate management, pricing teams spend significant time checking tariffs, validating surcharges, and comparing carrier options, increasing the risk of quoting outdated prices or reducing margins.
Why quoting accuracy matters
When rates, surcharges, and carrier rules are managed across PDFs, spreadsheets, emails, and disconnected systems, pricing teams spend valuable time validating data rather than responding to customers.
Freight rate management software helps create a structured, reliable foundation for carrier pricing data, making it easier to maintain accuracy, respond faster to tenders and quote requests, and protect margins as pricing complexity increases.
The result
Proven impact on pricing performance
Times faster compared to spreadsheet-based processes.
Reduction in quoting errors
How it fits into
your workflow
Use Fretara alongside your TMS, CRM, and ERP.
Start with rate management only: no system replacement required.